“Coffee was not a lifestyle yet, it was just a product. There were not a lot of coffee shops. There were no foreign brands in the market.”

Those were the words of Steve Benitez, Founder and CEO of Bo’s Coffee, as he reminisces back to June 28, 1996, when the very first Bo’s Coffee opened in Ayala Center Cebu.

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If you’ve been to Bo’s Coffee over the holidays, then you probably know about the Bo’s Coffee Doodle Set. Their promo ended last January 30 and despite my best attempts to drink Caramello Latte as often as I can, I only managed to get 10 stickers out of 16.

But that’s okay, because that still entitled me to have my very own Bo’s Coffee Mug.

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Whenever I’m at the Bonifacio High Street in The Fort, I usually go to Bo’s Coffee to hang out not only because they have great coffee, but also because they have free WiFi.

Anyway, for today, our spotlight goes to their Froccino Primo – the ice blended coffee beverages of Bo’s Coffee which are also reduced fat, good for the weight watcher.

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